The goods not marked by the quality symbol of GOST R are forced to search for the buyer in the cheap ware markets and to withstand a competition of low-quality and cheap production from the countries of the third world. The goods not past certification never become object of serious trade relations. These goods may not become object of advertising presentation. The goods, past process of certification and received certificate of conformity GOST R by results of expertise, do not meet any difficulties at registration of customs documents. A plenty of the firms - manufacturers not completely realizing the necessity of certification of their products, continue to lose the positions in the Russian market.